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3. Innovation Will Surprise Us... Again

The world is changing at a rapid pace, and many visionary companies are at the forefront of those changes. What follows are just a few examples of changes that may transform our lives in the next decade and present equity investors with new growth opportunities.



Throughout time, innovations have propelled businesses forward. Whether the innovation was a technological advancement (Is your cell phone within arm’s reach?), a new business model (What’s in your Netflix queue?), a medical discovery (Cloning? Cloning?), or some other transformational change (Did you update your Facebook status today?), new ideas are at the very heart of the equity markets.

Tunes Over Time

For example, look at the changes in music technology over the last 40 years. From records to 8-tracks, cassettes, CDs and now digital downloads, there has been tremendous change in how we listen to music over the years. And innovation will undoubtedly continue.

The Beat Goes OnUnits Shipped in Millions 1973-2008

Source: Recording Industry Association of America, as of December 2008. Digital music includes downloaded singles, downloaded albums, kiosks and downloaded music videos. Total vinyl records, cassettes and CDs include singles and albums.

The Bottom Line

  • While it’s impossible to predict all of the change and innovations to come, there’s no question that innovations will occur.
  • Investing in the stock of visionary companies can be a way to capitalize on the inevitable innovations of the next decade and beyond.
  • Speak to a financial advisor for help identifying ways you can invest to benefit from innovation.


Another reason to be an equity investor: Quality Companies Are Not Short-Sighted

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